Category: Blog

Loyax beacon

LOYAX intelligent solution that engage customers

Some loyalty facts According to a Deloitte*, companies that invest in customer loyalty are up to 88% more profitable than their competitors According to another study, winning from a customer who has already interacted with our brand is 6 to 7 times easier than a prospective [Market Metrics] On the other hand, 89% of consumers […]

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travel loyalty

Rethink Travel Loyalty

Today, people have more booking choices than ever. And marketers must evolve their strategies to meet customers where they are. That is the reason it’s the ideal opportunity for making a trip brands to rethink travel loyalty. Loyalty has become synonymous with points, complimentary gifts, and membership discounts. Those benefits drive massive loyalty sign-ups, but […]

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How cryptocurrency can change the customer loyalty program

Loyalty programs require innovation! Imagine a loyalty program where members earn a cryptocurrency instead of points in return for day-to-day purchases with merchants. A member earning $1 worth of rewards today could find it is worth $10 when they redeem it. Cryptocurrencies have the potential to replace points and become the new dominant loyalty currency. […]

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accepting bitcoin

Why Most Blockchain Loyalty Companies Will Fail

Without careful planning, they’ll become just another loyalty program looking for a home. Over the past 12 months, a number of Blockchain Loyalty companies have launched around the globe with multi-million dollar ICO’s, all promising to ‘disrupt the loyalty industry’. Most of these companies will fail. These Blockchain Loyalty companies all follow a similar model; […]

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How loyalty Is different in a blockchain-enabled world

The history of airline travel was upended back in 1979 when Texas International Airlines introduced the first frequent flyer program. From there, loyalty programs exploded in popularity and are now commonplace across almost every industry. At the heart of a loyalty program lies a few key concepts: For the most avid users, it increases high […]

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blockchain future loyax

Future of Loyalty Programs in Blockchain

Customer loyalty programs are not realizing their full potential due to low client retention and redemption rates, time delays, and high costs. That’s where blockchain comes in. Customer loyalty and engagement can make or break companies, and as such, rewards programs represent strategic investments for all types of organizations. But as they have been growing […]

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How to Keep Your Customers Close to Your Brand

Today’s marketers are facing an interesting challenge: customers want to be valued and understood, but they are still very sensitive when it comes to their data and privacy. Digital marketing tools are the ones which help companies capture this essential customer data and build detailed customer profiles, without being invasive. This allows brands to make […]

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loyalty people shopping

6 Ways Proximity Marketing Will Impact the Shopping Experience

Proximity marketing opens a whole new horizon for in-store experiences. Faced with fierce online competition, more and more retailers are looking to enhance customer in-store experiences. What is Proximity Marketing? Proximity marketing is an innovative approach which uses cellular technology to send marketing messages to mobile devices which are in close proximity to a particular location. By […]

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5 Ways to Re-engage Customers
Before They Defect

There’s a lot of pressure in the business world on making sales and finding new customers. Even though it has been proven that keeping existing customers is much cheaper than acquiring new ones, customer retention still remains a secondary goal. But preventing customer churn is key to improving your revenue. And if your company is […]

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B2B2C Loyalty Programs and Why They Matter

The current situation in the B2B marketplace is becoming increasingly tense, caused by increasing number of competitors, more demanding customers and strong emphasis on budget efficiency.  Managing such short-term challenges and simultaneously maintaining a long-term strategy turns out to be a major challenge for many B2B organizations. As a result of these factors, customer loyalty […]

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