Gambling Hall Queens


Program Overview

Queen’s Club is one of the largest chains of gambling clubs in Bulgaria, offering live poker, electronic roulette, blackjack, slot machines and many other games of chance.


For Queen’s Club, repeat customer visits are among the most important indicators for business success.

The gambling hall was looking for a solution to help them to reward their loyal customers and increase customer retention rates.


LOYAX provided Queen’s Club with an independent loyalty system without integration with additional customer management systems.

The program involves different customer levels – silver, bronze and platinum, depending on customer status. Points with different conversion rates are collected at each level, stimulating customers to progress to higher levels. Clients also have the opportunity for real-time monitoring of the accumulated jackpot.