Importance of Your Privacy

At Sirma Solutions, your privacy is of great importance to us. We understand that you entrust us with certain private information to help us provide various products and services. In exchange for your trust, you expect and deserve our commitment to treat your information with respect and in accordance with this Privacy Policy. Rest assured that we will protect your privacy. Under no circumstances will Sirma Solutions sell or share any personal information about you to or with any person or organization except (i) as authorized by you, (ii) as described in the relevant portion of Sirma Solutions’s Website (the “Website”), (iii) in connection with providing various products and/or services to you (the “Services”), (iv) to the extent you make any use of Sirma Solutions’s mobile software application commonly referred to as “LOYAX” (the “Application”), to merchants with which Sirma Solutions has a business relationship, (v) as may be required by law or court order, or (vi) as otherwise set forth herein. The Privacy Policy below describes the standards we adhere to in handling information about you and any personal information you submit through the Website and/or the Application.

 

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE SUBMITTING ANY INFORMATION TO SIRMA SOLUTIONS OR THROUGH ANY SIRMA SOLUTIONS SOFTWARE OR MOBILE APPLICATION. BY SUBMITTING ANY INFORMATION YOU ARE ACKNOWLEDGING THAT YOU HAVE READ AND UNDERSTAND THIS POLICY AND THAT YOU AGREE TO BE BOUND BY ITS TERMS. IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY, SIMPLY EXIT THIS PAGE AND/OR THE APPLICATION WITHOUT ACCESSING OR USING ANY OF OUR SERVICES.

 

A Special Note About Children

Children are not eligible to use our Services and we ask that minors (under the age of 16) do not submit any personal information to us or use the Services. Sirma Solutions does not collect or maintain information from those actually known to be under the age of 16, and no part of Sirma Solutions’s website, the Application or Services is structured to attract anyone under the age of 13. Other age restrictions may be set forth in Sirma Solutions’s Terms of Use from time to time.

Important Categories of Information for you to Know:

  • Who we are.
  • Use of cookies
  • Information We Collect.
  • How your information is used.
  • Altering Information You Submit.
  • Security.
  • Changes to the Privacy Policy.
  • Business Transfer.
  • Acceptance.
  • Links.

1. Who we are.

Sirma Solutions operates a website located at www. loyax.com and the Application through which certain rewards and/or loyalty programs may be administered.

 

2. Use of cookies

To make www.loyax.com and its subdomains work properly, we sometimes place small data files called cookies on your device. Most big websites do this too. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site, respond to surveys, or participate in polls. It enables our website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

 

Cookies do not give us access to your personally-identifiable information. We can use them to identify your computer, and information like this from you and users like you helps us analyze traffic patterns on our site and can help us provide you with a better experience by improving content and making the site easier to use. If you do not want Sirma Solution to use cookies in your browser, you can set your browser to reject cookies or to notify you when a website tries to put a cookie in your browser software. If you choose not to accept cookies from Sirma Solution, you can still access the majority of our website; however, your ability to use some of the services may be affected. You can find a list of cookies we use and what they do here.

Use of third party services
(i)We use Google Analytics – a web analytics service provided by Google, Inc.

 

Google Analytics uses cookies to help us analyze how visitors use our sites. The information generated by the cookie about your use of the website includes your IP address and will be transmitted to and stored by Google, on its servers.

 

Google will use this information for the purpose of evaluating your use of the website, creating reports on website activity and providing other services relating to Internet usage. Google may also pass this information on to third parties when required to do so by law, or when such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

 

(ii)We use also Google AdWords Remarketing to advertise trigger across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the www.loyax.com website you have viewed by placing a cookie on your machine. This Cookie does not anyway identify you or give access to your computer. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.” – See more at: http://tcsuccess.com/remarketing-privacy-policy-sample/#sthash.6v3fOyo9.dpuf

 

(iii) We use Twitter and collect user data through our website for purposes of conversion tracking and serving ads targeted to users’ interests, and legally sufficient instructions to such users that they can opt out of some of those third parties’ interest-based advertising through the Do Not Track functionality in their web browser.

By using this website, you consent to the processing of data about your visit by Google in the manner and for the purposes set out above.
If you so choose, you can opt out by turning off cookies in the preferences settings in your browser, or by downloading and installing the Google Analytics Opt-out Browser Add-on from http://tools.google.com/dlpage/gaoptout or visiting Google’s Ads Settings.

 

Links to Third party sites

You may find links to other companies on our site with whom we have a relationship. LOYAX is not responsible for the privacy practices of these third parties; therefore we encourage you to read their privacy statements, as they may differ from ours.

 

3. Information We Collect.

There are several areas on the Website and/or within the Application where you may be asked to enter both personal and non-personal information including, by way of example and without limitation, your name, address, phone number, birthday, Facebook and/or Twitter usernames, and information regarding your cell phone and/or other mobile device. In addition, when you use the Application Sirma Solutions automatically receives and records information on our server logs from your browser or mobile platform, including your IP address and location. Sirma Solutions also collects and uses additional information from users such as transaction location and purchase activity. Sirma Solutions may also collect information posted by users on social media sites for users that have opted to connect to or otherwise link Sirma Solutions with social media accounts including Facebook and Twitter. We treat this data as non-personal information for purposes of providing the Services, except where we are required to treat it as personal information under applicable law. We DO NOT sell or share any personal information about you to or with any person or organization except (i) as authorized by you, (ii) as set forth in the relevant portion of the Website, Application or within any agreement between us, (iii) in connection with providing various products or Services to you (either directly or through one or more third parties), (iv) as may be required by law or court order, or (vi) as otherwise set forth herein. In particular, and not in limitation of the foregoing, information you enter at the Website and/or Application will be shared with the merchants or third party service providers with which Sirma Solutions has entered into a business relationship in order to provide the Services. In addition, Sirma Solutions may sell or disclose information gathered on the Website or within the Application to third parties on an aggregated basis.

 

Information we receive from you. To use certain of Sirma Solutions’s Services and/or to access the Application, you’ll need to provide certain personal information which may include, without limitation, your name, address, birthday, phone number, Facebook and/or Twitter user names, e-mail address, information regarding your cell phone or mobile device and other information.

 

Technical information we collect. In order for Sirma Solutions to ensure that we are providing the best possible consumer experience on the Website and within the Application, we collect and track certain user information. When you visit the Website, our Web server may send a cookie to your computer. This cookie would be intended to store a limited amount of information about your site visit. The cookie tracks aggregate information on how our site is being used, including session counts, navigation patterns, pages visited, etc. These cookies, however, do not store any personally identifiable information such as your name, email address or phone number as you browse the site. When you submit a question, we store your cookie identification in our system. This cookie allows our site to recognize you when you return. Sirma Solutions may also utilize Web Logs to track aggregate information about how our site and/or the Application is being used. Web Logs track anonymous user information, including the number of visitors to the Website, operating systems, Internet Provider addresses (if publicly available), and browser type. Unlike cookies, Web Logs are maintained only on Sirma Solutions servers and do not store or place anything on the user’s computer.

 

If you come to the LOYAX Website from an online banner ad, an anonymous identification number may be passed to the Website. This information cannot be used to gather any personally identifiable information about you. It will only allow us to track the overall effectiveness of our online advertising, marketing and banner advertisement campaigns.

 

Other Information we get from your use of the Services. We may collect information about the Services that you use and how you use them. This information includes:

 

Device information: We may collect device-specific information (such as your hardware model, operating system version, unique device identifiers, and mobile network information including phone number).

 

Location information: When you use the Service, we may collect and process information about your actual location. We may also use various technologies to determine location, some of which may be made available through third party licensors.

 

Information from surveys. You may have the option of completing an online survey at the Website or within the Application from time to time. Participation in surveys is completely voluntary and it is your choice whether or not you wish to disclose your personal information to us in connection with any such survey.

 

Information from the “Contact Form” or section of the Website or Application. You may contact Sirma Solutions through the “Contact Form” feature. Participation in this area is completely voluntary and it is your choice whether or not you wish to disclose your personal information to us.

 

Information collected other sections of the Website or Application. Sirma Solutions may, from time to time, make various resources available to you at the Website or within the Application. At times we may collect personal information in connection with providing such services.

 

4. How your information is used.

We use the information you provide to provide the applicable Services to you, either directly or through third party service providers. Sirma Solutions may also share certain aggregated data with other third parties for general marketing and demographic purposes; however, this data does not include any of your personal identifying information. Some of our Services may be offered in conjunction with partner companies, affiliates or other companies or websites with which we work. In order for us to provide these Services to you, it may be necessary for us to share your personal information with one of such entities. These parties are not allowed to use personally identifiable information except for the purpose of providing these Services. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular Service.

 

In addition, Sirma Solutions may disclose account or other personal information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with Sirma Solutions’s rights or property, other Website or Application users or anyone else that could be harmed by such activities.

 

5. Altering Information You Submit.

 

Deleting your information. Some law regulations may require that we store questions or submissions for various periods of time. In order to comply with these regulations, we may be unable to delete information from our databases.

 

Altering Information. Sirma Solutions may alter, modify or delete any information you submit to the Website or through the Application if it believes, in its sole discretion, it is necessary or desirable to do so.

 

Request to stop receiving emails from us. Periodically, Sirma Solutions may send you emails to alert you to various opportunities or offers available at the Website or within the Application. If you do not wish to receive any of these offers, please send an e-mail to support@loyax.com to remove yourself from our mailing list.

 

6. Security

Sirma Solutions uses extensive and sophisticated secure technology to protect your data and transmissions between you and Sirma Solutions. Transmission between browsers and our web server is implemented using Secure Sockets Layer (SSL) technology. Although Sirma Solutions has taken these reasonable and appropriate measures to ensure that your personal information is delivered and disclosed only in accordance with your instructions, Sirma Solutions cannot and does not guarantee that the personal information you provide will not be intercepted by others and decrypted.

 

7. Changes to the Privacy Policy.

If we make a change to our Privacy Policy in the future that will affect how we treat your information, we will post such change at the Website and/or within the Application, and such change will be deemed to be effective 2 days from the date of such posting. In that case, your ability to opt out of the new policy will be determined by applicable laws.

 

8. Business Transfer.

We may, in the future, sell or otherwise transfer some or all of our assets or equity to a third party. Your personally identifiable information and other information we obtain from you via the Website or the Application may be disclosed to any potential or actual third party purchasers of such assets or equity and may be among the assets transferred.

 

9. Acceptance.

If you do not agree to the terms of this Privacy Policy, please do not provide us with any information and do not use the Website or the Application. By using the Website or the Application and voluntarily providing information to us, you consent to our collection and use of the information as set forth in this Privacy Policy.

 

10. Links.

The Website and/or Application may contain links to other websites or applications that are owned and operated by third parties that are not affiliated with us. When you use those links, you leave the Website or Application (as applicable) and we are unable to control how the owners of the websites or applications you link to handle any information they gather about you, including their privacy practices and use of cookies. This Privacy Policy applies only to the Website and Application and does not govern activities on linked websites or applications. We encourage you to review the privacy policy of any other website or application you visit, download or access to understand its owner’s practices on how it collects, uses and discloses your information.

 

PLEASE PRINT AND RETAIN A COPY OF THIS AGREEMENT FOR YOUR RECORDS.