Loyax loyalty system was successfully launched as a white label coalition program for small and medium businesses in Guadeloupe. The FIDFid loyalty solution brings together different businesses, including shopping malls, travel and leisure, health and beauty, restaurants, automobile and many others.
The system allows customers from Guadeloupe, Martinique, Guyane, La Réunion, Saint-Martin, Saint-Barthélémy, Marie-Galante, Désirade, Les Saintes and France to earn and redeem loyalty points at their favourite places with a single loyalty mobile app. By using the mobile app, customers can check their points balance, track their purchase history, discover participating businesses and get exclusive offers.
On the business side, participating businesses can set up personalized loyalty programs, collect valuable customer data and reach their customers with targeted offers.
Besides from loyalty programs, FIDFid includes email campaigns, push notifications and social media notifications, which can be targeted according to different customer characteristics collected by the system.
It also features various customer reports, covering customer activity, campaign effectiveness, comparison reports and cashback transactions.