Now more than ever, customers are looking for great shopping experiences that go far beyond traditional shopping. By combining good customer service with more compelling and targeted marketing approach, smaller brands can win customer hearts and gain a competitive advantage.
Retargeting, email alerts and product page recommendations are just a few of the most effective marketing tactics used by retailers to attract customers and decrease shopping cart abandonment rates.
Why Customer Experience is so Important? Increases Customer Satisfaction
According to a recent research by McKinsey, companies investing in improving the customer journey can boost customer satisfaction levels by up to 20%. Rather than focusing on individual interactions, however, it is important to look at the bigger picture and consider the whole customer journey.
Creates a Competitive Advantage
As already mentioned, providing exceptional customer experience and a personalized touch can act as a strong differentiation point even against major players in the market.
Drives Repeat Visits and Customer Loyalty
By impressing your customers and exceeding their expectations, you can be sure that your brand will stay at the top of their mind. Therefore, you should try to create unique and value product offerings that drive repeat purchases and increase customer lifetime value.
Boosts Customer Advocacy and Referrals
When customers go through an amazing experience, they will mostly likely want to share it. And what could be better than this?
By investing into great customer journeys, you create more brand advocates and referral opportunities.