Program Overview

Gambling hall Mystic is a leading chain of gambling clubs in Bulgaria with several gaming venues throughout the country.

It brings under one roof electronic slot machines, roulettes and blackjack tables to provide a 24/7 gambling entertainment for customers.


Gaming Hall Mystic was looking for a solution to enhance the communication with its customers, build stronger customer relationships and improving customer retention in the highly competative niche.


LOYAX helped gambling hall Mystic to provide a sophisticated loyalty program by integrating a loyalty module with its existing customer management system. In addition to physical cards, customers can also use a mobile app to collect loyalty points which can be redeemed for different rewards, vouchers and even for lottery tickets.

The solution also helped Mystic to improve the communication with customers, keeping them engaged and informed about all special promotions and incentives waiting for them.