Henkel Integrates Loyax to Build Customer Loyalty

  • 05 Feb 2017

Henkel became one of our recent clients who trusted Loyax Loyalty platform for building customer loyalty. Loyax was utilized in Henkel’s Adhesive Technologies Division as a co-branded loyalty solution based on Loyax core system.

The solution includes a bonus loyalty program, which enables customers to collect loyalty points by purchasing specific items and spending a particular amount. The loyalty points can be redeemed for various rewards offered by the company.

Henkel is a global leader in adhesives, sealants and functional coatings for consumers, craftsmen and industrial applications. Loyax was implemented by the company in order to differentiate the brand’s product offerings and increase customer loyalty and retention. The loyalty solution is also used to motivate the brand’s distributors to sell more of their products and rewards their performance.