The Case for Casino Loyalty and Why It Matters

  • 05 Feb 2017

Due to the rapid expansion of casinos and the fierce competition for more players, the popularity of casino loyalty programs is steadily growing. If used properly, loyalty programs can turn into a powerful tool for retaining customers and keep them coming back over and over again. According to recent statistics, loyalty club members are 55% to 78% more likely to return to a casino compared to loyalty non-members.


Most casino loyalty programs do not require separate registration in order to become a participant. New players are automatically enrolled into the programs when they join the casino.

Casinos can provide loyalty points to customers betting a certain amount of money or playing specific games, for welcoming new members or for attracting players who haven’t visited the casino for a long time.

Additionally, points can be given out on special occasions, such as birthdays, anniversaries or other significant events. Additional promotion periods, offering extra bonus points, can also be introduced by casinos to encourage members to engage in competitions, play more and win special prizes.

Each player who is enrolled into the casino loyalty program can check the accumulated points in a loyalty program account. Points can be redeemed for bonus cash or other incentives offered by the casino. Alternatively, customers can redeem their loyalty points for selected rewards from an online store offered by the casino.

Communication Modules

One of the most important aspects of casino loyalty programs is the opportunity to reach customers and communicate special incentives. Loyax Casino offers comprehensive communication modules, enabling casinos to reach their customers across multiple channels: mobile, digital, social and even indoor.

Some of the features include:

  • Branded mobile app
  • SMS messages
  • Push notifications
  • Email campaigns
  • Contactless checking (using beacons and customer mobile application)
  • Geo-fence based marketing
  • Social network integration (Facebook)

– Facebook notifications

– Facebook application – bring X friends to the casino and receive Y bonus points

Special Treatment

Another way in which casinos can reward their customers is by introducing status levels, based on the loyalty points players have earned. The most common classification includes Silver, Gold and Platinum members, depending on the number of points players accumulate.

Additionally, casinos can reward their most loyal customers, by offering them VIP treatment, including exclusive access to VIP events, preferential customer service, yachting trips, private limousine transportation and others.

The Results?

New and returning players, increased spend, ongoing communication and customer commitment are just a few of the benefits casinos can gain from loyalty programs.

Loyax Casino can be integrated with casinos which have their own Casino Management Systems (CMS) or implemented as an autonomous platform in casinos which do not have their own CMS.

Check Our Plans to learn more about Loyax Casino and its features.