Category: Blog

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Great Customer Experience Can Beat Brand Giants

Now more than ever, customers are looking for great shopping experiences that go far beyond traditional shopping. By combining good customer service with more compelling and targeted marketing approach, smaller brands can win customer hearts and gain a competitive advantage. Retargeting, email alerts and product page recommendations are just a few of the most effective […]

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4 Ways to Drive Customer Engagement with Loyalty Programs

Customer engagement is the key to brand loyalty and survival. As more and more loyalty programs being launched every day, it is getting increasingly harder to grab customer attention and drive real involvement. Implement these 4 strategies to help you engage your customers: Focus on Personal Engagement Mass marketing strategies are no longer effective. In […]

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Main Types of Loyalty Rewards

Loyalty rewards can be split in two major categories – “soft” rewards, including different benefits and privileges, and “hard” rewards, including loyalty points and discounts. The majority of loyalty programs still focus on hard rewards, which can be easily related to the amount spent by customers. Some of the most successful loyalty programs include a […]

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shopping loyalty

Are Coalition Loyalty Programs the Next Big Thing in Loyalty?

Coalition loyalty programs are not only becoming increasingly popular over the last couple of years, but may also become “the next big thing” in loyalty programs and customer retention.  So what are coalition loyalty programs? Coalition loyalty programs allow the customer to use one loyalty card or mobile app to earn and redeem loyalty points […]

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How Social Media Marketing Drives Customer Loyalty

Social media channels are one of the most effective tools for increasing customer loyalty and engagement. Nowadays, brand loyalty steps back to the low cost alternatives. Here comes social media, helping brands to connect with customer directly and collect valuable customer feedback. Direct conversations often give birth to new ideas and customer insights for more […]

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8 ways beyond the financial ROI of a loyalty program

There are eight ways in which loyalty pays back. Some are more obvious, but others will surprise you.   1. Greater consumer costs: Loyal customers buy more and they are often willing to pay more. This creates a healthier cash flow. 2. Referrals mean lower customer acquisition costs: Loyal customers refer others to your business, […]

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iphone FIDfid

New Coalition Program Launched in Guadeloupe!

Loyax loyalty system was successfully launched as a white label coalition program for small and medium businesses in Guadeloupe. The FIDFid loyalty solution brings together different businesses, including shopping malls, travel and leisure, health and beauty, restaurants, automobile and many others. The system allows customers from Guadeloupe, Martinique, Guyane, La Réunion, Saint-Martin, Saint-Barthélémy, Marie-Galante, Désirade, […]

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Loyax is expanding into new markets!

We are proud to announce that Loyax has 3 new projects across the globe which will be launched in the next couple of weeks!   1) Coalition Program in Guadeloupe The project features a coalition loyalty program including small and medium businesses in the Caribbean and French territories. The system is launched as a white […]

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customer experiences

6 Customer Experience Trends for 2015

Poor customer experiences cost a lot. As customers now have hundreds and even thousands of choices, companies are starting to pay more attention to customer experience as means to retain customers and keep them happy. As 2014 is going to an end, it is time to look at some customer trends and predictions for the […]

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Loyax at DMA2014!

Loyax at DMA2014!

We are proud to announce that this year Loyax is exhibiting in the USA for the first time!  We will be showing the Loyalty Platform during the Direct Marketing Association’s (DMA) annual show in San Diego, CA from October 25 – 29.  DMA is the oldest and best known marketing show and features over 150 sessions, over 6 […]

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