Loyalty Programs and Campaign Management

Points Collection

Loyax offers multiple ways for customers to accumulate loyalty points based on:

  • Transaction amount
  • Number of visits
  • Purchasing specific products/services
  • Event triggers (customer registration, birthdays, anniversaries, etc.)
  • Customer tiering (e.g. Silver, Gold, Platinum levels)
  • Referrals

Points Redemption

You can reward your loyal customers with different rewards, including:

  • Physical rewards
  • Online rewards
  • Gift cards
  • Vouchers / Coupons

Campaign Management

Looking to implement different loyalty campaigns under a single loyalty program?

No worries. We’ve got you covered.

Loyax enables you to create independent loyalty campaigns at each of your venues.

Points Collection

Points Redemption Campaign Management

Coalition Program and Cross-point Exchange


Coalition Program

Coalition loyalty programs allow multiple merchants to form a group and offer a single customer loyalty program.

This allows businesses to get access to a large customer database and offer a variety of customer benefits.

Cross-point Exchange

The cross-point exchange is an extension of a coalition program, allowing customers to earn and redeem loyalty points at each participating merchant.

This option could also be used on a single business level for merchants with multiple locations.


Surprise and delight your customers by drawing a lottery/raffle for loyalty program members.

Customer Profile Management

  • Customer registration
  • Customer data management
  • Social media registration and log in
Customer Profile Management

Omni-channel Communication

Loyalty Email Marketing
Mobile Loyalty Marketing

Email Loyalty Marketing

By using customer data collected from Loyax loyalty platform, you can create relevant, personalized and engaging email marketing campaigns which increase loyalty program use, drive repeat business and deepen customer loyalty.

You can send exclusive loyalty offers, redemption reminders, event driven messages, and many others.

Push Notifications

Mobile marketing takes loyalty programs to the next level. With Loyax, you can easily generate push notifications to deliver your offers right into the customer hands.

Social Media Notifications

Adding a social media component to your loyalty program is another communication option offered by Loyax. The platform enables customers to log into the system by using an existing social media account, enabling you to reach your customers through their favourite social channel.

Location-based Marketing

  • GPS Location Tracking

Loyax enables you to target customers who are nearby your business by using mobile device’s location. So you can provide incentives and recognition and connect with customers when and where it matters most.

  • Indoor Loyalty Marketing (Beacons, Wi-Fi)

The platform features the latest technology for micro-location loyalty marketing, enabling marketers to send personalized messages to customer mobile phones which are in close proximity to a particular store or product. Thus, you can engage customers on their path to purchase, send them personalized welcome messages, introduce new items, exclusive in-store offers, product insights and many others.

Social Media Notifications
GPS location tracking
Indoor Loyalty Marketing

Reporting and Analytics

Reporting and Analytics

When it comes to loyalty programs, gathering customer data is one of the most important factors for success.

Loyax loyalty platform provides a variety of reports helping businesses to understand their audiences and create better customer experience.

The reports include:

  • Spending and Visits
  • Points Collection and Redemption
  • Customer Behavior
  • Customer Segmentation
  • Comparisons and Trends
  • Custom reports
  • Export in different output formats (.xls, .csv, .xml, etc.)

Customer Loyalty Cards and Mobile App

In addition to the classic loyalty card, customers can download a branded mobile app to keep track of their purchase history, accumulate loyalty points, see available rewards and receive special offers. Once registered into the system, customers can start collecting points at their favorite places, simply by scanning the barcode or QR code of their loyalty card or mobile app.

Both the loyalty cards and the mobile app can be fully white labeled for a unique brand experience.

Customer Loyalty Cards and Mobile App

Loyax Architecture

Loyax Architecture