Coalition loyalty programs allow multiple merchants to form a group and offer a single customer loyalty program.
This allows businesses to get access to a large customer database and offer a variety of customer benefits.
The cross-point exchange is an extension of a coalition program, allowing customers to earn and redeem loyalty points at each participating merchant.
This option could also be used on a single business level for merchants with multiple locations.
Surprise and delight your customers by drawing a lottery/raffle for loyalty program members.
Adding a social media component to your loyalty program is another communication option offered by Loyax. The platform enables customers to log into the system by using an existing social media account, enabling you to reach your customers through their favourite social channel.
Loyax enables you to target customers who are nearby your business by using mobile device’s location. So you can provide incentives and recognition and connect with customers when and where it matters most.
The platform features the latest technology for micro-location loyalty marketing, enabling marketers to send personalized messages to customer mobile phones which are in close proximity to a particular store or product. Thus, you can engage customers on their path to purchase, send them personalized welcome messages, introduce new items, exclusive in-store offers, product insights and many others.
When it comes to loyalty programs, gathering customer data is one of the most important factors for success.
Loyax loyalty platform provides a variety of reports helping businesses to understand their audiences and create better customer experience.
The reports include: