Loyax is a loyalty management platform that supports multiple ready-to-go features and back office tools, but is as well greatly customizable to accommodate any innovative concept of your business model or demographic specifics. While maintaining support for its core advanced data warehousing, reporting and interactive social media connectivity, within Loyax can be implemented additionally:
Loyax loyalty platform is available both as a Software-as-a-Service (SaaS / Cloud-based Solution) or as Standalone (private) instance.
Loyax enables enterprises to build their own loyalty program depending on the specifics of their business. Our platform provides easy implementation and effective management of diverse and attractive loyalty programs. Customers can choose between Bonus program, Visit program, Lottery, Vouchers and Gift cards that can be customized according to the customer's specific requirements.
Loyax provides the opportunity for Cross-point exchange between two or more businesses. The cross-point exchange is especially suitable for group of companies that want to introduce a centralized loyalty program for all companies, part of the group. In this way, customers can collect points and exchange them for rewards in each of the businesses, part of the group.
The cross-point exchange is also valuable for independent companies that can form a partner network and introduce a loyalty program within their network. In this way customers can exchange the points they have collected from one participating business and exchange them for rewards in another business from the partner network. To utilize cross-point exchange, independent companies have to negotiate and settle the financial relationships between them. Loyax can help in this process by providing an option for clearing reports. Such reports are very useful for defining the point conversion ratio and helping businesses to settle the obligations they have to one another.
Loyax cross-point exchange is applicable for at least two businesses but there is no limitation for the maximum number of businesses that can participate in the program.
Loyax is a new generation loyalty platform that accepts all existing loyalty cards. It enables customers to collect purchase points from different merchants in only one card. Beside from the physical card, customers can download the Loyax mobile application and use it to collect points, see their purchase history and check all the rewards waiting for them.
In order to start using Loyax, customers need to:
Once registered, customers can start collecting points at any visit or purchase, simply by scanning the Barcode or QR code of their loyalty cards or using the mobile app. Customers can also check their total visits or collected points online. The more points they collect, the closer they get to amazing loyalty rewards.
You can offer customers the opportunity to choose their loyalty rewards from an online rewards catalogue, combining rewards from different categories of your choice. Each reward from the online catalogue is worth a certain amount of loyalty points. Customers can see the amount of loyalty points they have accumulated and the available rewards which they can redeem with the points they have already collected. They can also see the rewards which require higher amount of points, stimulating them to spend more in order to get the desired loyalty reward quicker.
After selecting the loyalty reward from the online catalogue, customers get it delivered directly to their door, without any additional effort. Integration with courier services is available as well, streamlining the whole process.
Alternatively, you can distribute your loyalty rewards through an Info Desk, where an employee scans customer's loyalty card or mobile app, as well as collected receipts, gathering information about store location, amount, date and time of a purchase. This information is immediately saved into Loyax system and the corresponding points are added to the customer account. The employee notifies the customer which reward he can get by redeeming his points and encourages him to continue shopping in order to get a bigger reward.
Loyal customers deserve special attention. Loyax enables you to create automated, yet personal communication messages based on real customer data. Thus, you can achieve higher open rates, greater customer engagement and ROI.
Loyax in-store communication feature is a cost effective and easy to implement indoor proximity solution that enables retailers to engage with their consumers in a highly relevant and consistent manner. It precisely targets customers in a range of 50-100m away from a Bluetooth Location Tag Beacon, allowing retailers to push personalized promo and call-to-action messages, based on visits and purchases analytics by Loyax platform.
Loyax platform uses Bluetooth Smart Beacons, supported by iBeacon from Apple and any other Bluetooth 4.0-capable Android and Windows smartphones, to extend the effectiveness of mobile strategies by adding real-time context to offers and services and engage customers in the right way at the right time.
Location-based messaging to customer smartphones via Bluetooth Smart Beacons also provides the opportunity to directly navigate customers with great precision without GPS technology, which often is not present or inadequate indoors. The LBS advertising offers an exciting opportunity to instantly reach and navigate visitors of big retail venues, including malls, shopping centers, stores, and others, and let them know about the best daily deals, providing them with special digital coupons and many personalized incentives.
Gamification is the new game changer in customer loyalty. Loyax offers the possibility of adding game-like incentives, or “game mechanics”, to your loyalty programs to encourage frequent play, deeper engagement, and gain insight into customer motivation.
Game-driven loyalty programs can help your business stand out from competitors and build long lasting relationships with customers. You can engage them with various gamification initiatives, including rewards, missions and challenges, milestones, rankings, social activities, and many more, to create challenging, fun and exciting customer experience.
By introducing gamification as part of your loyalty programs, you immediately add value to your product offering and provide consumers with another reason to become loyal advocates of your brand.
Retailers would love to know their customers. They try to capture any meaningful data in order to exploit this information for better consumer segmentation and gaining deeper consumer insights. Segmentation is a method used to categorise customers into groups that have similar traits. Segments can be based on almost anything – age, gender, email behaviour or spending habits. Using segmentation allows for a greater level of targeting and consequently more relevant marketing to customers, improving the customer experience with a brand or company.
Consumer insights can help brands and businesses to understand changing consumer behaviour, tap emerging markets and behavioural trends and effectively communicate with customers through their preferred communication channels. It is all about better engagement and building long-lasting relationship between brands, companies, communities and customers.
Loyax analytical and reporting features provide merchants with following reports:
Loyax loyalty management platform is designed to be flexible for implementation of customer specific features as well as be easily integrated with other 3rd party's tools like CRM (Customer Relationship Management) systems, newsletter mailing platforms or other sales and marketing tools, already in place or to be implemented in the near future. Therefore Loyax provides industry-standard interfaces in order to communicate all the necessary data and events via:
If you have specific software requirements or technical questions, do not hesitate to contact us and we would be happy to get back to you.
Loyax can offer integration with a mobile payment system. This feature allows customers to use their mobile phones and enjoy a better shopping experience.
Mobile POS solutions enable retailers to process payments anywhere with any card type, including debit, credit, loyalty and gift cards. In addition, Payment System Integration have proven to be particularly effective in closing the sale during peak shopping periods when customers are more likely than usual to walk away empty-handed if the waiting time proves to be too long. They free up a precious retail space that would be otherwise taken up by fixed sales counters and assist sales staff to engage with customers in a more personal manner.
The retailers and independent shops will benefit from all-in-one integrated loyalty and customer engagement platform because consumers evolve their shopping behaviours and expectations. Therefore, retailers are experimenting with different approaches, technologies and channels in order to deliver not just merchandise, but their brand promise as well.